I recently began participating in the “go-green” revolution. No, it wasn’t the “Save the Earth” or “Respect our Planet” messages nor was it the recent literature on environmental changes that transformed my habits. Nope, what did me in was vanity.
Studies show that people who live a “green” lifestyle are healthier, happier, and well…skinnier. Now as a girl, the “skinny” message hit home with me and I decided to change my habits.
While my vanity led me to adopt a new lifestyle, what other incentives drive consumers to adopt the “green” lifestyle? I began perusing the internet to find out and while it took some digging, here’s what I found:
In summary of articles I have read, consumers are particularly receptive to learning about environmental initiatives if it saves them money. Utility and home improvement companies are in a great position to ride on the go-green movement by presenting that they have environmental waste-reduction services that are cost effective.
Ha! I should have known…it’s always about the money!
http://greenlifestylemagazine.net/images/issue-4/money-recycling.jpg
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