In an attempt to survive among the growing digital world, newspapers are now responding with a type of Groupon coupon chain. Eight publishing and media companies are launching Find n Save, a digital shopping platform that will spread across the companies 200-plus newspapers.
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Christopher Tippie, the acting CEO of the group, says “it’s an industry movement to embrace a single advertising platform. We’ve got to come together and bring forth a better set of advertising tools to connect with shoppers.”
From what I can tell, Find n Save is a type of “one-stop-shop” for online shopping deals. For example, McClatchy, a newspaper parent company has been using the Find n Save online deals in an array of online products including coupons, daily deals, and circulars. The newspaper has also included a social element by embedding real-time local deal feeds from shopping blogs and Twitter.
I think it is extremely wise for newspapers to adopt the Find n Save program in order combat their decline. I believe a print newspaper will lessen risk of extinction by undergoing a continuous media and technology evolution. As long as newspapers continue to adapt their editorial product to the web, they should survive.
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