Plan UK, a nonprofit organization that helps children in third-world countries, gives men a taste of their own centuries-old medicine in their new interactive media campaign.
http://www.psfk.com/2012/02/facial-recognition-billboard.html
Plan UK has launched a new interactive outdoor media engagement initiative that only allows women to view the whole ad. The advertisement is being tested on Oxford Street in London’s West End for two weeks before launching in various cities across multiple publics.
The advertisement uses a high-definition camera to scan pedestrians and identify their gender before determining which ad to show. If identified as female, the pedestrian will be shown the full 40-second “Because I’m a Girl” video that promotes sponsoring a girl to receive an education in a developing country. However, if you are identified as a male, you will be routed to the Plan UK’s website. What’s the point, you might ask? To show men “a glimpse of what it’s like to have basic choices taken away.”
Will this campaign be a success or a flop? Facebook and Twitter comments are already saying it’s a flop. Many people view the video as regressive, offensive, and down-right dumb. What if a couple wants to watch the video? Will a man be as enticed to visit the website instead of women? And why not install a card reader so people could donate on site?
Good luck, Plan UK.
No comments:
Post a Comment