For the third time in three years, the Super Bowl ranked first in the most watched television broadcast with an audience of 111.3 million. And as it has for years, the Super Bowl served those 111.3 million viewers with football, commercials and…dogs!
Four out of eight of the top ranked commercials on USA Today Facebook Super Bowl Ad Meter featured furry canine friends, including my personal favorite, Volkswagon’s “Dog Strikes.” And if you didn’t get enough canine action during the Super Bowl, perhaps you were able to tune into Animal Planet’s “Puppy Bowl VIII.”
Legend has it that this “Puppy Bowl” wound its way from network executive’s jokes to a full-on media counterprogramming strategy. If you can’t beat ‘em, why not just air an endless loop of cute puppies and join ‘em? The Puppy Bowl first aired in 2005 and drew an audience of 150,000. Since, the Puppy Bowl has grown into a multi-media mega-play place with sponsors like Ice Breakers, Kraft, Pedigree, and Disney to draw an audience of over 8.5 million viewers.
I’d say this year, Super Bowl XLVI went to the dogs.
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