Today I saw what is hopefully the last edition of Facebook Timeline editions on my personal profile. But don’t think Facebook is done just yet. Facebook announced this morning that Timeline is now available for Pages.
Now brands can reap the benefits of a more personal experience with Facebook users. Brands can now display cover photos to reflect logos, products, or personalities. The timeline itself can be used to tell the story of the brand identity.
“The goal is to make Pages more engaging and more social,” said Gokul Rajaram, Facebook’s product director for ads.
Administrative changes will also be improved. An admin panel is easily accessible off to the side of the page. The panel allows admins to post notifications on your Page and displays performance data. This feature also allows you to directly respond to inquirerer’s messages without having to switch to another page.
These features will do wonders for a PR consultant by providing an organized storyline of the brand. This will allow us to uncover the evolution of the product and the way the brand interacts with consumers. Oh the places we will go!
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