Houston’s Memorial Hermann Northwest Hospital celebrated Heart Month by being the first institution to ever live-tweet during an open-heart surgery.
The event made an estimated 125 million impressions on Twitter, Storify and media coverage in the weeks following the operation, capitalizing on its social media efforts.
“We’re always becoming more connected as a society,” says Gary Kerr, CEO of the non-profit Memorial Hermann Healthcare System’s Northwest Hospital. “Information can’t be contained anymore, and that’s the most positive thing about the Internet.”
The event combined the digital and medical environment to educate a large audience, whether or not those audience members have every connected with Memorial Hermann before. Users were able to ask questions and get answers during the two and a half hour procedure.
Keep up the good work, Memorial Hermann!
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